Foreword
by Costas Markides, Robert P. Bauman Chair in Strategic Leadership; Professor of Strategy and Entrepreneurship, London Business School
Today more than ever, strategy has to involve people—both at a rational and an emotional level. Unless companies find ways to engage their people’s energies and passion in developing new strategic ideas as well as putting these ideas into action, their strategy—however brilliant—will fail. This idea is at the heart of The Strategy of Execution, and Liz Mellon and Simon Carter have done an admirable job in putting together an impressive list of ideas and tactics on how companies could achieve such a lofty goal.
Psychologists will tell us that to win people’s minds and hearts for anything, we must take ...
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