The Strategy Workout

Book description

The Strategy Workout has been specially developed to be clear, simple, very easy to follow and highly effective. Our unique pre-workout test will help you identify your weak and strong points and the straightforward 10-step improvement plan will show you how you can quickly boost your skills.

Table of contents

  1. Cover
  2. Title
  3. Contents
  4. About the authors
  5. Acknowledgements
  6. Introduction
  7. Self-assessment questionnaire
  8. PART 1 10 steps to becoming a more strategic thinker
    1. Step 1 Join the conversation: thinking and talking strategy
    2. Step 2 Strategy stress test: getting the fundamentals right
    3. Step 3 Sort out stuff: clarifying the real situation
    4. Step 4 Do not sweat the small stuff: dealing with what is important
    5. Step 5 Imagine possibilities: thinking like a futurologist
    6. Step 6 Know your enemy: assessing the competition
    7. Step 7 Focus your energy: making the right choices
    8. Step 8 Think outside the box: using innovation to develop new ideas
    9. Step 9 Explore the territory: building a strategy map
    10. Step 10 Maintain momentum: turning ideas into action
  9. PART 2 10 strategy skills in action
    1. Skill 1 Entering the dragon’s den: pitching your idea
    2. Skill 2 Transmitting on WIFM: the world’s favourite radio station
    3. Skill 3 Creating a burning platform: explaining difficult choices
    4. Skill 4 Absolutely fabulous: planning strategy PR
    5. Skill 5 Think, feel, do: getting your message across
    6. Skill 6 Creating your strategy A Team: putting together talent
    7. Skill 7 Meeting the black swan: thinking the unthinkable
    8. Skill 8 Resistance is futile: overcoming the 5Cs
    9. Skill 9 Strategic swimming: are you like a shark or a whale?
    10. Skill 10 Strategy stylist: keeping up with fashionable gurus
  10. PART 3 10 strategy challenges in action
    1. Challenge 1 Post mortem: how to learn when a strategy goes wrong
    2. Challenge 2 #me: how to develop powerful personal branding
    3. Challenge 3 Think fast and slow: how to make difficult choices
    4. Challenge 4 Pivot: how to change the plan on the move
    5. Challenge 5 Look and learn: how to work with consultants
    6. Challenge 6 Smarter strategy: how to develop double loop learning
    7. Challenge 7 Careful! How to manage organisational risk
    8. Challenge 8 Mind your back: how to manage personal risk
    9. Challenge 9 Only 24 hours: how to balance short- and long-term priorities
    10. Challenge 10 Napkin-based strategy: how to explain your idea informally
  11. Build your development plan: growing your strategic mindset and skillset
  12. Self-assessment questionnaire
  13. What did you think of this book?
  14. Index
  15. Endorsements
  16. Advertisements
  17. Imprint

Product information

  • Title: The Strategy Workout
  • Author(s): Bernard Ross, Clare Segal
  • Release date: December 2015
  • Publisher(s): Pearson Business
  • ISBN: 9781292084657