Introduction

Welcome to The Strategy Workout

Thank you for investing in this book and, by doing that, investing in yourself. We hope you will find that your investment delivers exactly what it says on the cover.

  • Strategy: a plan of action designed to deliver a long-term significant impact or result.
  • Workout: a place to improve overall fitness through a series of exercises and activities.

So, we have written this book for anyone who is ambitious to succeed in becoming more strategic in the way they think and act and who is prepared to work hard to develop the skills and knowledge they need for that success. If that’s you then we are delighted to have the chance to work with you.

We guess you might be wondering why you need to be a better strategist ...

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