The Strategy Workout

Part 2 10 strategy skills in action

Skill 1 Entering the dragon’s den: pitching your idea

Skill 2 Transmitting on WIFM: the world’s favourite radio station

Skill 3 Creating a burning platform: explaining difficult choices

Skill 4 Absolutely fabulous: planning strategy PR

Skill 5 Think, feel, do: getting your message across

Skill 6 Creating your strategy A Team: putting together talent

Skill 7 Meeting the black swan: thinking the unthinkable

Skill 8 Resistance is futile: overcoming the 5Cs

Skill 9 Strategic swimming: are you like a shark or a whale?

Skill 10 Strategy stylist: keeping up with fashionable gurus

Having the idea is only the start of your ...

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