Skip to Main Content
The Street-Smart Side of Business
book

The Street-Smart Side of Business

by Tara Acosta
December 2021
Beginner content levelBeginner
164 pages
3h 15m
English
Business Expert Press
Content preview from The Street-Smart Side of Business

CHAPTER 14

Promoting Your Business

image

Figure 14 Design, logo, brand, trust, marketing, advertising, loyalty, and quality

Photo: EtiAmmos/iStock by Getty Images

The success of your business is based on a lot of factors, but first it starts out with finding the right name. You want to make sure that you have a name that is easily read, easily spelled, and easy to pronounce. It should sound good when saying it out loud and roll off the tongue. This is your brand. This is how you want the world to view you.

After you take the time to brainstorm your business name, have a little fun with it. Write it down, say it out loud, and share it with some of your ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Self-Reliant Entrepreneur

The Self-Reliant Entrepreneur

John Jantsch
Remaining Relevant

Remaining Relevant

Karen Lawson
The Next Economy MBA

The Next Economy MBA

LIFT Economy, Erin Axelrod, Kevin Bayuk, Shawn Berry, Ryan Honeyman, Phoenix Soleil

Publisher Resources

ISBN: 9781637421321