Become a Better Negotiator
Every penny you save as a result of negotiating directly benefits your bottom line. This chapter contains advice for becoming a better negotiator.
1. In a win–win relationship, you win.
EXECUTIVE SUMMARY: In many instances, you are better off negotiating a win–win solution rather than forcing the party you are negotiating with into a marginal deal. You win in win–win deals because they allow you to build long-term, stable, and mutually beneficial relationships. You lose in win–lose deals because they cause you to leave a sour taste in the other party’s mouth and potentially poison the well, thus preventing you from ...
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