The Subtle Sources of Sampling Bias Hiding in Your Data

Book description

Plummeting data acquisition costs have been a big part of the surge in business analytics. We have much richer samples of data to use for insight. But more data doesn’t inherently remove sampling bias; in fact, it may make it worse.

Product information

  • Title: The Subtle Sources of Sampling Bias Hiding in Your Data
  • Author(s): Sam Ransbotham
  • Release date: October 2017
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT59126