LET ME START with a story that is likely to be familiar to you.
One of the greatest computer programmers of all time grew up near Seattle, Washington. He saw an upstart company, Intel, making computers on a chip and was among the first people to see the potential of these so-called microcomputers. He dedicated himself to writing software for the new device and, by one account, “He wrote the software that set off the personal computer revolution.”1
In the mid 1970s, he founded a company to sell software for microcomputers. In the early history of the company, “the atmosphere was zany,” and “people came to work barefoot, in shorts,” and “anyone in a suit was a visitor.”2 But the company was soon highly ...
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