The Success of Apprenticeships

15Entrepreneurship Master’s Degrees in a Business School: What Added Value for the Company?

15.1. Introduction

Entrepreneurship accounts for 86% of global GDP (Global Entrepreneurship Monitor 2018) and today plays a central role in France’s economic development. Echoing European directives, which aim at promoting entrepreneurship, national political and institutional initiatives in this dynamic are multiplying, as is the “Pépites” (Nuggets) scheme, which targets, in particular, the young entrepreneurs of tomorrow. What are the contributions of a master’s degree in an entrepreneurship apprenticeship in Business Schools? What is the added value for the company?

15.2. Entrepreneurial culture in Business Schools: the case of EM Strasbourg

EM Strasbourg is developing a strong culture in favor of a real entrepreneurial dynamic:

• – entrepreneurial center: “La Ruche à Projets” (The Hive Project) aims to bring together entrepreneurial activities carried out within the school (diploma courses, awareness-raising activities, research team and START’EM pre-incubator);
• – development of research on entrepreneurship;
• – bachelor’s program, “young entrepreneurs” (student and executive programs): pedagogy is based on learning-by-doing, teamwork and the development of student leadership;
• – two master’s programs (student and executive programs) in entrepreneurship: the Master Grande École and the State Master, which are the cornerstones of our chapter.

The master’s degree in entrepreneurship ...