6Pillar III: Overcommunicate Through All Channels

Schematic illustration of Pillar III – Overcommunicate through all channels.

Figure 6.1 Pillar III – Overcommunicate through all channels.

Introduction

When the Covid-19 pandemic suddenly forced organizations to embrace remote work for the first time, the majority of businesses were unprepared for such a sudden shift. For most, it was the first time that employees were no longer working from the office every day, and nothing had prepared them for it. The majority of organizations had no system in place to communicate efficiently to a team that was mostly remote. For legal firm Lenczer Slaght, the timing could not have been better: this is when they launched their brand-new company intranet. From day one, the firm's employees became dependent on the intranet for company updates, news, policies, guides, and more. Lindsey Bombardier, director of marketing and business development, recalls: ‘Our immediate adoption rate was close to 100%. I am not sure we would have seen that had we not transitioned to working from home.’1 The law firm rapidly started using their new intranet as a way to communicate about everything, from Covid-19 resources to Twitter feeds to trusted news to a directory of practice resources helping lawyers, law students, and law clerks find toolkits. Bombardier praised the adoption of the intranet as a game-changer when the firm had to go fully remote on such short notice: ‘During the ...

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