CHAPTER 10

Starting Out Right

Leaders must always operate with the understanding that they are part of something greater than themselves and their own personal interest.

—Jocko Willink

The First Four Priorities for a New Executive

In high school, I played basketball. Our varsity team had won state championship for two years, back to back. Then, the head coach moved away. A new coach was hired. From the way he related to us, it felt like he saw himself as Gene Hackman’s character in Hoosiers. He was going to be the tough coach that whips his group of losers into shape.

Except we were already champions.

Within a few short months, he whipped us into a place of such low morale that the entire starting five threatened to quit. I did quit. We did ...

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