CHAPTER 1
UNLEASHING INSTAGRAM’S BUSINESS POTENTIAL
The importance of a strategic Instagram presence has by far exceeded the visibility and influence of individual websites. In the future, whether Instagram continues to exist or not, there will always be some form of social media. And the first stop for prospective clients will usually be your social media page(s). Only after narrowing their choices to a few options will they take the time and extra effort to go to your official website.
Instagram is incredibly vast, never-ending, and always changing. Therefore, my goal is to give you the very basics of a smart Instagram business strategy. An in-depth study of Instagram is beyond the scope of this book. However, if you apply the basics correctly, ...
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