CHAPTER 5
THE EFFECTIVE BUSINESS PROMO VIDEO
As I wrote earlier, when prospective clients hire a photographer, they want to feel a positive connection. This is especially true when photographing personal situations. When clients hire a photographer, they are inviting that person into their lives, their homes, their children’s lives, their weddings, their family fights, their love life. The photographer–client relationship is very intimate and personal, and how you manage this relationship is as important, if not more important, than your photographic skill level. You could be the best photographer within a 500-mile radius, but if you’re arrogant or can’t relate to your potential clients, they would much rather do the job themselves than hire ...
Get The Successful Professional Photographer now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
