CHAPTER 9

DELIVERING A SKILLFUL FIRST PROSPECTIVE CLIENT MEETING

At this point, you have made a good first impression with your prospective client, and you have hopefully made a connection by discovering some common ground. You have engaged in a cordial conversation, and you already had an understanding of what your potential client’s state of mind is before the meeting even started.

Now it’s time to get down to business! Prospective clients will evaluate everything you say and present in order to determine whether you are a good fit for them. However, this is a two-way street, meaning that this is also your chance to determine whether they are a good fit for you and your business. Many photographers, including myself, have made the mistake of ...

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