CHAPTER 12
ANCHORED COLLECTIONS SALES METHOD
In the genres of portrait and wedding photography, photographers usually sell their offerings by presenting clients with either pre-populated collections or an a la carte menu (meaning selling items one by one). There is no one-size-fits-all method for photography sales. Photographers use the method that best fits their needs and the type of work they do. Most wedding photographers use collections. Portrait photographers are split between those who sell collections and those who sell a la carte.
What matters the most is the underlying psychology of how you design your offerings and prices. We have been discussing these techniques for the last couple of chapters now. Let’s take a closer look at the ...
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