August 2020
Beginner
240 pages
6h 13m
English
Content preview from The Successful Professional PhotographerBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 12
ANCHORED COLLECTIONS SALES METHOD
In the genres of portrait and wedding photography, photographers usually sell their offerings by presenting clients with either pre-populated collections or an a la carte menu (meaning selling items one by one). There is no one-size-fits-all method for photography sales. Photographers use the method that best fits their needs and the type of work they do. Most wedding photographers use collections. Portrait photographers are split between those who sell collections and those who sell a la carte.
What matters the most is the underlying psychology of how you design your offerings and prices. We have been discussing these techniques for the last couple of chapters now. Let’s take a closer look at the ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.