Foreword By Luke Edmonson
I grew up amongst generations of photographers and didn’t have a natural desire to follow in my father’s and grandfather’s footsteps. Heading off to college, I started Pre-Med and quickly realized that wasn’t in the cards for me. So I took a leap of faith, earning my degree in Filmmaking, began to gravitate to photography, and ultimately improved enough to become a Grand Master photographer. The rest, as they say, is history. Personal journeys are great, but not everyone is as fortunate to step in as the third generation of a family business, especially when it’s an established photography studio.
It’s increasingly challenging to run a profitable business, studio, or side-hustle within our industry.
Our enemy isn’t advancing ...
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