The Supernova Multiplier

Book description

Take your Supernova practice to even greater heights of performance and profitability

The Supernova Multiplier provides expert guidance to the revolutionary wealth management model that has transformed the lives and businesses of financial professionals worldwide. The innovative Supernova method enables financial advisors to rapidly grow their business, efficiently manage time, and maximize client satisfaction. The Five Stars of the Supernova model—Segmentation, Organization, Planning, Acquisition, and Leadership—provide financial advisors with the tools and knowledge to propel their practices to new heights of performance.

The acknowledged pioneer of the Supernova model, author Rob Knapp offers in-depth examination of every aspect of the Supernova model, from client experience to leadership development. This invaluable resource addresses significant issues facing disciples of the model, including areas of chronic underperformance, and delivers proven solutions that financial advisors can integrate into their practices. Detailed coverage of core elements, such as the Rule of Reciprocity, Gap Analysis and the Five Star Model, promotes critical analysis of advisor performance and builds the foundation for precise alignment to the essential Supernova principles.

This indispensable book empowers current and prospective Supernova practitioners to:

  • Build and optimize an efficient and profitable Supernova advisory practice
  • Structure your practice around high-value activities that increase revenue and grow your business
  • Maintain a predictable schedule of meaningful client contact
  • Develop and implement proactive planning strategies with your team and client base.

The Supernova model is not complex, but requires sustained and disciplined effort to achieve best results. The Supernova Multiplier: 7 Strategies for Financial Advisors to Grow Their Practices is the key to unlocking remarkable results and sustained achievement in advisory practices across the financial management industry that will differentiate you and your practice from the ordinary into the extraordinary.

Table of contents

  1. Cover
  2. Foreword
  3. Acknowledgments
  4. Introduction
    1. Evolution of Supernova
    2. Prepare to Meet the Multipliers
    3. Let's Get to Work—If You're Not on the Path, You're Asleep
    4. How This Book Is Organized
  5. CHAPTER 1: Hitting the Wall
    1. Customers Are Always Right
    2. Planning and Contact
    3. What Makes Exceptional Client Service so Exceptional?
    4. What Worked and What Didn't
    5. NOTE
  6. CHAPTER 2: Organize and Operate
    1. Five Star Model
    2. The Language of Ownership
    3. The First Star: Director of Planning
    4. The Second Star: Director of Implementation
    5. The Third Star: Director of Brand Management
    6. The Fourth Star: Director of Growth (Marketing)
    7. The Fifth Star: Director of Leadership
    8. The Leader's Role
    9. Radical Delegation and What My Dad Said
    10. Cultural Building Blocks
    11. Radical Delegation in Action
  7. CHAPTER 3: Giving More and Keeping Score
    1. The Rule that Rules Us
    2. It's Monday—Time to Claim What You're Giving
    3. It's Friday (or Thursday)—Time to Total Everything Up with the Scoreboard
    4. One Team's Take on the Scoreboard
    5. Management by Challenge
  8. CHAPTER 4: 90 Days 90 Prospects
    1. The Puppy Dog Close
    2. “No Means Know”
  9. CHAPTER 5: Using Centers of Influence to Grow Your Practice
    1. Who Are Good Centers of Influence?
    2. But This Time It Was Different
    3. Five Steps to Approaching a COI
    4. NOTE
  10. CHAPTER 6: Niches
    1. Two Types of Niche: Natural/Organic and Target
    2. Target/External Niches
    3. Internal Niches
    4. He Found a Niche Based on His Passion
    5. NOTE
  11. CHAPTER 7: Mastermind Groups
    1. What Is a Mastermind Group?
    2. Bonus Multiplier!
    3. Bill Cates on Mastermind Groups
    4. NOTE
  12. CHAPTER 8: Niche Mastermind Groups—A Radical Idea
  13. CHAPTER 9: Giving to Give
    1. Every Minute You're on a Board, You're on a Job Interview
    2. He Found His Niche in What He Loved to Do
    3. Building Personal Relationships
  14. CHAPTER 10: Leveraging Social Media
    1. Acquiring New Clients through LinkedIn
    2. NOTES
  15. CHAPTER 11: Leveraging Debt to Your Client's Advantage
    1. When It Comes to Debt, Words Matter
    2. NOTE
  16. CHAPTER 12: The Art of Asking for and Getting Introductions
    1. Why Do FAs Have a Hard Time Asking for Introductions?
    2. Ways to Create Value for Clients
  17. CHAPTER 13: The Branch Manager's Role as a Supernova Multiplier
    1. The FA's Role as the Leader of the Team
  18. Enthusiastically Endorsed Resources
  19. Index
  20. End User License Agreement

Product information

  • Title: The Supernova Multiplier
  • Author(s): Robert D. Knapp
  • Release date: February 2019
  • Publisher(s): Wiley
  • ISBN: 9781119539803