June 2013
Intermediate to advanced
320 pages
7h 3m
English
book
The Supply Chain Management Casebook: Comprehensive Coverage and Best Practices in SCM
by Chuck Munson
Content preview from The Supply Chain Management Casebook: Comprehensive Coverage and Best Practices in SCMBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Case 15. Sherman’s Supply Chain Challenge: Stopping the Retailer from Overcharging for Soda
† Washington State University, Pullman, Washington, USA; munson@wsu.edu
Shawn Sherman, owner of Sherman’s Soda, has reached his wits’ end. As producer of the region’s most popular liquid beverage, Sherman’s Stay-Awake Soda, Shawn has a supply and demand problem. State U. college students, comprising his largest customer base, have been complaining about his high soda prices; meanwhile, Shawn is stuck with excess capacity and excess inventory because his product isn’t moving fast enough.
A couple of years ago, Shawn signed an agreement with a regional grocery chain to be the exclusive retailer for Stay-Awake Soda. At the time, Shawn was happy ...
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