Art Koch’s Profit Chain®—Beyond the Surface: The Total Cost of Ownership
Imagine the intricate costs of scuba diving—it’s not merely the upfront investment in high-quality equipment or the boat trip that takes you to your underwater destination. The equation is far more nuanced. To fully and safely savor the scuba experience, you must factor in continual training, regular equipment upkeep, and even lifestyle choices that maintain your fitness. The adventurous among us might also add international travel, lodging, and specialized insurance to the tally. This cumulative financial commitment paints a comprehensive picture—the total cost of ownership (TCO) for your diving pursuits. Interestingly, while we may diligently calculate these ...
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