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The Sustainability Mindset: Using the Matrix Map to Make Strategic Decisions by Jeanne Bell, Steve Zimmerman

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Acknowledgments

Our work with the matrix map as a tool to better understand nonprofit business models and drive nonprofit strategy has been influenced by many who work diligently and tirelessly to support communities and nonprofits. The tool itself is an adaption of the Growth-Share Matrix, originally developed by the Boston Consulting Group and sometimes known as the BCG matrix.

We are grateful for the long-time partnership of Jan Masaoka, our coauthor on Nonprofit Sustainability, in spreading and testing the core concepts that formed the basis for this follow-up book. We also acknowledge the input of Shannon Ellis of the CompassPoint practice. As a partner to Jeanne in CompassPoint’s evolving strategy work with clients and a reader of early ...

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