Chapter 8Reading the Matrix MapDeveloping the Key Messages

If this is the first time you are completing a matrix map or you haven’t done one in a long time, it’s likely that many people on staff and the board are digesting the organization’s business model in this kind of holistic fashion for the first time. It is important not to jump to diagnosing specific program-level problems or opportunities before forming a higher-level narrative about the organization’s overall business model and its implications for strategy refinement. This is a critical opportunity to finally have everyone in leadership—staff and board—truly understand the interplay of impact and economics in your organization. This widely shared understanding is still a rarity ...

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