Chapter 3
The Sustainability Scorecard
The difference between what we do and what we are capable of doing would suffice to solve most of the world’s problems
—Mahatma Gandhi
In Paul’s MBA class, a student once asked about sustainability management, “So ultimately, are we just talking about risk management?”
The short and yet complete answer is no.
It is clear that CEOs are thinking about the role of their firms in society and as stewards of the environment from which they draw their inputs. They are saying it is no longer enough to be “just good enough” by meeting minimum compliance requirements or achieving high-quality metrics. The call to action globally is to create “products that are better for you and better for the environment.” But this ...
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