Chapter 5
How Sustainable Product Design Leads to Unexpected Solutions
The most dangerous phrase in the language is “we’ve always done it this way.”
—Grace Hopper
In designing the future, condemning the past is easy. As the saying goes, “Hindsight is 20/20.” But instead of looking backward, how about looking to the future and imagining what might be needed?
The expectations placed on firms of the future are greater than ever before. They are expected not only to provide exceptional user experiences but also to design a safer future for their consumers. But the future of innovation doesn’t just lie in design for functionality. It’s this historical focus purely on functionality and other function-related metrics that has brought us here today. ...
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