Chapter 7
Unexpected opportunities for Innovators and Start-Ups
Fight for the things you care about, but do it in a way that will lead others to join you.
—Ruth Bader Ginsburg
The biggest challenge to large organizations globally is predicted to come largely from firms that were not likely to have been around perhaps even a few decades ago. In fact, it is the firms that are launched today that will shape the social and economic field of play in the next thirty to forty years. These are the ones with the most potential to leverage the principles of green management in designing for the future.
The problems that some of the most agile firms today aim to fix are smartly designing solutions to include social and environmental goals in their corporate ...
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