Chapter 24Coaching Leaders for Corporate Social Responsibility

Deb Jacobs, PartnerAxiom Consulting PartnersMayra Hernandez, CEOImpactomb“Integrity is the essence of everything successful.”

Richard Buckminster Fuller

IN ARTICLES ON CORPORATE SOCIAL RESPONSIBILITY (CSR), IT IS CONSISTENTLY PORTRAYED AS: “a company’s active and voluntary contribution towards social, economic, and environmental improvement. Together these actions serve to improve the company’s competitiveness and value-add, for the creation of a socially, economically, and environmentally sustainable planet.”

Despite all the agreement about what CSR is, there remains, however, a sizable debate about what CSR is not. This debate takes place in the minds of leaders who are being ...

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