Chapter 26Driving Success through Differentiation: Compensation and Talent Management

Andrew S. Rosen, Executive Vice PresidentJodi L. Starkman, Executive Vice PresidentORC Worldwide

WHETHER CONFRONTED WITH THE CHALLENGE OF GLOBALIZATION, DEMOGRAPHIC shifts, emerging markets, changing business models, or global economic crises, successful organizations look to their employees as a critical source of differentiation in the market. In fact, research shows that the performance of top performers almost always exceeds the performance of average performers by a significant differential (Sullivan 2004). Hence, the ability to attract, develop, motivate, and retain high-performing talent is a key driver of corporate performance and competitive advantage. ...

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