Chapter 36Building A Sustainability Culture through Employee Engagement
LEADING ORGANIZATIONS RECOGNIZE THE POWER OF AN ENGAGED WORKFORCE IN delivering superior business performance. Our research over the past decade or more has consistently found a strong link between high levels of employee engagement and above-average financial and operational results (e.g., customer loyalty scores).
We define engagement as employees’ willingness and ability to contribute to company success—the extent to which they put discretionary effort into their work and contribute more of their energy, creativity, and passion on the job. Our research shows that only a small percentage of ...
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