Considered the greatest prize in human resources, employee engagement is often the one ingredient that CHROs believe can lead to the riches of improved employee productivity, better retention of top talent, and a stronger bottom line, if achieved. Yet while engagement does add unmistakable value to an organization, it also ranks among the most misunderstood and poorly executed areas of talent management.

It’s no secret what happens when people are highly engaged, a state that the Gallup organization defines as “working with passion and finding a profound connection to one’s company.” Employees in such a state often produce better work, are more likely to go above and beyond to meet business goals or satisfy customers, ...

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