More Praise for The Tasti D-Lite Way
“With social media invading the sanctity of traditional marketing in retail brands today, how can we judge its impact? Well here is how. . . . In their new book, Jim Amos and BJ Emerson provide real-life insights and results relating to this new phenomenon. Jim is one of world’s best leaders at building brands and being at the forefront of trends . . . and The Tasti D-Lite Way is an example of how to turn the advent of social media into understandable, actionable strategies. Digest its rich content and you will find loyal customers lining up!”
—Jon Luther, Chairman, Dunkin’ Brands (Dunkin’ Donuts, Baskin Robbins) and Chairman, Arby’s Inc.
“The Tasti D-Lite Way is not a book about franchising. Nor is it another ...