CHAPTER 5Don’t Be Boring (and Other Thoughts on Relevance)

The entertainment factor is a reality all content creators have to deal with. Regardless of industry, businesses are standing out by providing engaging content and capturing the eyeballs and mouse clicks of valuable customers.

Economy notwithstanding, business models are being challenged as never before. When a business model no longer supports the needs of the market because it is no longer relevant to consumers, change is imminent ready or not.

Here the worst practice is to do nothing. Waiting to see and measure the negative impact may put a business so ...

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