GLOSSARY

backchannel: In terms of social networking, the backchannel is the real-time online conversation and activity taking place in the virtual realm during a physical event.

badge: Within various social networks and applications, badges are virtual objects that users can earn for certain behavior or activity. These objects are collected and typically displayed within the user’s profile.

Best Swirl Contest: During Tweetups or other Tasti D-Lite parties, contestants compete to create the most aesthetically pleasing Tasti D-Lite cup or cone. Judges vote to determine the winner.

brand journalism: Brand journalism is the art of using storytelling to make companies seem more human and accessible to their customers.

crowdsourcing: A method or process ...

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