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The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success by Bernd Schoner

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CHAPTER 11

Startup Dynamics in Crisis

Life is not a matter of holding good cards, but about playing a poor hand well.

—ROBERT LOUIS STEVENSON (1850–1894)

In a startup, it can be difficult to distinguish times of actual crisis from business as usual. After a few years, it mostly feels like one long crisis—never boring, but certainly stressful. Eventually, you may find yourself so sick and tired of the whole thing that you really wish you didn’t have to go back to work the following morning. Yet, you have invested so much of your own blood and time that you really can’t walk away. You might as well try to get something in return for your sacrifice! ...

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