© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2021
A. Ben-YosefThe Tech Executive Operating Systemhttps://doi.org/10.1007/978-1-4842-6895-7_6

6. Impact

An R&D organization that doesn’t move the needle is stuck in first gear
Aviv Ben-Yosef1  
(1)
Hadera, Israel
 

Why is your role needed? Why is the company investing in R&D? And why does the company exist in the first place? The answers to all of those should be tied to the results your products and services provide—the improvement for your customers. That improvement is what your customers hire your company to do for them. The bigger the improvement, the more impact that you have on them (and, as a result of that, on the business). That is our definition of success ...

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