Book description
Sure, you know how to use the MLS database, but do you know how to effectively establish a Web presence or do customer outreach via email or the Web? There are all kinds of ways you can use technology to market your practice and service your clients, but if you’re like most realtors you’ve probably only scratched the surface. In this easy-to-understand guide, author Galen Gruman draws on his more than 20 years of experience as a tech-industry author and journalist to show you how to become a better real estate agent by learning and effectively using current computer technology and tools in your business. You’ll learn what technology to use as well as what technology not to use,so that you’re certain to spend your tech dollars effectively. In major sections on marketing, communications, and transaction management, Galen covers everything from the elements of a good Web site to evaluating devices and services, working in multiple locations, creating transaction libraries, using digital photography, converting documents to electronic forms, and more.
This book also includes a CD-ROM for both Windows and Mac with templates, product and technology links, tryout and free software tools, and even quizzes for use in classroom and training environments.
Table of contents
- Copyright
- Acknowledgments
- Introduction
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1. Creating the Right Work Environment
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1. The Right Office Tools
- Choosing the Right Hardware
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Choosing the Right Software
- Selecting Office Productivity Software
- Selecting System Utilities
- Selecting Page Layout Software
- Selecting PDF Creation Software
- Selecting Image Editing Software
- Selecting E-Mail Client and Web Client Software
- Selecting Contact and Schedule Management Software
- Selecting Bulk E-Mail and Campaign Management Software
- Selecting Web Creation and Editing Software
- Selecting Accounting and Tax Software
- Selecting Real Estate Forms Software
- Selecting CD Creation Software
- Making Your Home Office Safe and Comfortable
- Getting Effective Technical Support
- 2. The Right Connections
- 3. Working with Electronic Media
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1. The Right Office Tools
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2. Marketing Yourself More Effectively
- 4. Effective Web Sites
- 5. Online Marketing Techniques
- 6. High-Tech Marketing Collaterals
- 7. Managing Marketing Campaigns
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3. Facilitating Your Communications
- 8. Managing Your Contacts
- 9. Communicating Better with Clients
- 4. Marketing Transactions Effectively
- 5. Tying It All Together
Product information
- Title: The Tech-Savvy Real Estate Agent
- Author(s):
- Release date: March 2006
- Publisher(s): Peachpit Press
- ISBN: 9780321413666
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