Appendix B. Digital Workflow for Serving Buyers
To provide your buyers with great service, use technology throughout the buying process to improve communication and simplify the transaction management. Chapters 1, and , 10, and , 3, and , 8 and 9 cover the tools and techniques for applying technology to client service.
Educate the Buyer
Use your local MLS system to create market comps and analyze price trends. You can then produce a summary of this information for your buyer, customized for her home-buying goals and parameters. Today’s MLS systems usually can generate market comps and report sales prices based on criteria such as neighborhood, number of bedrooms, amenities such as pools, and so on.
Take the insight you’ve gleaned from the MLS and ...
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