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The Technological Entrepreneur’s Playbook by Ian Chaston

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Preface

The aim of this text is to draw upon academic theory and real-world case materials as the basis for defining key guidelines necessary to optimize the outcomes from involvement in technological entrepreneurship.

Most texts, university courses, and corporate training programs have the start point in the entrepreneurial process as the identification of new market opportunities, thereby providing the basis for the development of a radically new product or service proposition. Given the high number of commercial successes achieved by this market-driven approach, this clearly is a valid and viable way of creating new firms and sustaining the performance of existing organizations.

Nevertheless, it is important to register that in terms of maximizing ...

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