9
Great customer experiences are stress free
We instinctively avoid stressful situations. Customer experiences that eliminate confusion, uncertainty and anxiety reap the rewards, generating a competitive advantage, loyalty and a peerless brand image. This chapter explores common causes of stress during customer experiences, and what you can do to minimise their effects.
Confusion is the chief cause of worry. HERBERT E. HAWKES
Most people have unwanted stress in their lives. We are stressed at work, stressed at home; many find it stressful trying to get home from work. It is easy to see how the products and services that we interact with contribute to this stress. We are often confronted by products that are confusing to operate; computers ...
Get The Ten Principles Behind Great Customer Experiences now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
