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Great customer experiences indulge the senses
From delicious food, to relaxing music or a beautiful painting, we all actively seek sensory pleasure. Customer experiences that delight the senses win our hearts and have us coming back for more. In this chapter we will explore what each sense has to offer to improve the customer experience.
We made the buttons on the screen look so good you’ll want to lick them. STEVE JOBS
‘Can I help you, sir?’ the sales assistant asked. He’d been watching me for a while now with a slightly worried look on his face.
‘No, no I’m fine. I’m just trying to find a new kettle.’ Ten minutes earlier, I’d walked into the store and found myself faced with a row of 60 models, all of which I was sure were capable of ...
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