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Great customer experiences are socially engaging
The importance of cultivating personal relationships with customers cannot be over-stated: we more readily buy from a friend than a stranger. However, our position within a social group is also a powerful and private motivator. Those experiences that elevate our status are often the most highly valued. This chapter will show you how to engage your customers on a social level.
Trade is a social act. J.S. MILL
Every now and then I am reminded just how basic the mechanics of business really are. It’s easy to get sucked into the sham complexity of it all: the Gantt charts, gearing ratios, strategy decks, SWOTS, PESTS and the meaningless jargon. They’re an easy way to blur the boundaries between ...
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