The Ten Principles Behind Great Customer Experiences

Introduction

What this book is about

This book presents ten simple principles that you can use to make improvements to any customer experience. Whether you provide a product or service, are a large or small operation, a physical shop or web-based, it doesn’t matter, these principles are universal.

This is a doing book – the emphasis is very much on practical things that you could do today, to make a real difference to the lives of your customers. To put these principles to work requires no previous expertise or experience, there is no jargon or filler, and where complex concepts arise they are presented in a manner that is accessible and simple to understand. It is my hope that small business owners, would-be entrepreneurs who dream of starting ...