CHAPTER 2

What Is Meant By Sustainability and Who Defines It?

The previous chapter briefly introduced the concept of sustainability and the paradigm of systems thinking. Distinguishing the systems mindset from other mental frameworks, Chapter 1 offered it as an enhancement to the current mindset that has been predominant and unquestioned until relatively recently. A variety of examples were used to explain what is meant by a systems paradigm and illustrated how such thinking is more comprehensive and sufficient in explaining and addressing the challenges of this complex world, and in business concerns more specifically. This chapter expands on the concept of sustainability and how it bears on business practices, incorporating the systemic mindset. ...

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