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The Thinking Executive's Guide to Sustainability by Kerul Kassel

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CHAPTER 5

Why Industry Is Crucial to Sustainability

Previous chapters introduced the notion of sustainability, its intersection with the paradigm of systems thinking, and demonstrated how systems thinking allows for useful feedback and critical indicators to manage economic, social, and environmental performance. This chapter examines the human groups making decisions that have the power to restore or continue to degrade larger systems. Businesses are not the only player, and individuals, government, and other organizations have roles to fill, yet the commercial sector is best positioned to both contribute to and profit from its attention to sustainability.

The chapter begins by looking at the roles that individuals, NGOs, governments, and industry ...

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