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The Thinking Executive's Guide to Sustainability by Kerul Kassel

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CHAPTER 7

Where to Start in Your Business

The previous six chapters provided a concise outline of an upgraded mental model, one that includes yet surpasses previous worldviews: a systems approach that recognizes the interdependent nature of commerce with society and the biosphere. Concern for sustainability, a systemic concept ensuring the ability of both current and future generations to meet their needs, has become obvious and serious enough that it has moved beyond the province of tree huggers and radicals. An overview of the background regarding the science behind systems and sustainability was provided, as well as its significance for people on the personal and individual level, organizationally, and on the broader scale of industry.

Sustainability ...

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