Content that works for you—and for your audience
We have a lot to say. All too often, however, our message gets lost, and what we have to say goes unnoticed or misunderstood.
One issue: our communication fails to stand out from the crowd. And it is crowded out there. According to the Worldwide E-mail User Forecast, e-mail users received an average of roughly 4,000 e-mails in 2020. This figure is expected to approach 4,300 by 2022.
In his 2019 article “How to Spend Way Less Time on Email Every Day” in the Harvard Business Review, Matt Plummer notes that, on average, professionals have more than 200 e-mails in their inbox and receive 120 new ones each day. They respond to only 25 percent of them.
Two factors are linked ...
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