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GETTING STARTED

Strategy, for any organization, is about leadership in the future. Just because your organization is a leader today does not mean it will be a leader in the future. For every industry, the only constant is change. Therefore, to earn its leadership in the future, your organization must adapt to change. This is what we call innovation.

Think about all the projects your organization is executing today. How many of them will ensure that you are a leader in the future? One way to answer this question is by putting all the projects your organization is executing into three boxes:

Box 1: Manage the present. This box includes projects that are about improving the efficiency of your current business model—the customers you serve today, ...

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