The Three-Box Solution Playbook

5

GENERATING AND SELECTING BOX 3 IDEAS

Now that you’ve identified weak signals, solidified your strategic intent, and identified your organization’s core competencies, you can begin brainstorming Box 3 ideas. These ideas make a nonlinear change in one or more of the following dimensions: the customer being served, the value proposition to the customer, or the value chain to deliver the value proposition. As described earlier, a Box 3 idea lies at the intersection of two or more nonlinear shifts in the industry: customer discontinuities, disruptive technologies, future competitors, distribution channels, or regulatory changes.

Your job now is to generate ideas that exploit those intersections. Then we’ll show you how to prune the list. At the ...