INTRODUCTION
For more than thirty-five years, one of us (VG) has taught, written about, and consulted on the challenges of building a sustainable business by establishing disciplines that enable a continuously revitalized future. I learned that the main impediments to achieving such a future are often the all-consuming demands of the current core business. The work of the present thus drains energy, organizational attention, and investment from the kinds of breakthrough innovations that fuel new business opportunities. The stress from these everyday demands of the core business is a common ailment that greatly endangers many, if not most, enterprises.
Over these three-plus decades, I studied numerous strategy failures and a smaller number of ...
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