Unlike ideation, which is fun, creative, and free of constraints, scaling is rife with obstacles and other challenges. It requires grit, dealing with ambiguity, and constant adaptation.
Scaling Box 3 ideas is difficult even if companies can see potential disruptions. But it is absolutely essential. Ideas, even great ones, can only get you so far. You need to execute.
Consider the equation for performance in Box 3:
Breakthrough innovation performance
= breakthrough ideas × breakthrough execution.
When we ask companies where they would rate themselves on breakthrough ideas on a scale of 1 (low) to 10 (high), they usually rate themselves as a 6. When we ask them where they rate themselves on execution using the same scale, the companies typically ...
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