Editor’s Note
There must be a Jay Gatsby gene in all of us who are involved in the improbable task of transforming organizations. F. Scott Fitzgerald’s Gatsby, our avatar, embodied this with his “passion for the promises of life.” I’ve been brooding and thinking about this for more than a half century, and at times I think it’s a bootless chase; in more promising moods, a Sisyphean task; and at other times, one of Zeus’s cruel hoaxes he pulls on us susceptible mortals from time to time to prod us further in search of a vivid utopia. Then every once in a while a book comes along with a jolt that uplifts and restores your simmering passion and brings it to a boil. This book of Zaffron and Logan does just that. And I’m still happily surprised that ...

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