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The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale by Cheryl Geoffrion, Conrad Smith, Tim Riesterer, Erik Peterson

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ACKNOWLEDGMENTS

Erik Peterson

Everything good in my life flows from the fact that my wife, Christie, accepted my proposal more than 20 years ago. When I was faced with two career paths—one that meant more income and less travel, and the other that brought me to Corporate Visions—Christie urged me to take the Corporate Visions job because she knew I would love it. She was right, as I have come to expect, and I have been blessed to do this work ever since. We are also blessed with three wonderful boys, Jeremy, Zachary, and Brett, whom I could brag about for thousands of words. But that would be another book. Suffice it to say that I do this work in the hope that they can see some of the results (like this book) and be as proud of their dad as I ...

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